4 Marketing Lessons Musicians Can Learn from the Tourism Industry

Published on: 23rd August, 2020

My wife, Sana Dorry, was so taken by our previous conversation on how musicians relate to their music as a "product", that she wrote down some thoughts of her own on the subject.

Here they are:

  1. Intangibility
  2. Inseparability
  3. Heterogeneity/diversity
  4. Perishability

I wasn't sure how this would go, as it seems that Sana's expertise in the field of hospitality and tourism (which she teaches at the university level in Hanoi, Vietnam) doesn't gel with the needs of the musicpreneur. But we found a level of heterogeneity with the two topics that I think you'll find works quite well :)

Got a question or comment for Sana or me? Join the discussion at the musicpreneur.com mobile app! Just type in musicpreneur.com/app to gain access!

Next Episode All Episodes Previous Episode
Email optin image
Show artwork for musicpreneur.com

About the Podcast

Making Money Making Musicâ„¢
You've got the music...
You've got the desire...
You've got the passion...

We've got the knowledge.

Welcome to musicpreneur.com. Be sure to subscribe to the show so you never miss an episode. And check out the exclusive musicpreneur mobile app that features content not available anywhere else on the web.

You can find access at musicpreneur.com.

About your host

Profile picture for Jim Lambie

Jim Lambie