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4 Marketing Lessons Musicians Can Learn from the Tourism Industry

Published on: 23rd August, 2020

My wife, Sana Dorry, was so taken by our previous conversation on how musicians relate to their music as a "product", that she wrote down some thoughts of her own on the subject.

Here they are:

  1. Intangibility
  2. Inseparability
  3. Heterogeneity/diversity
  4. Perishability

I wasn't sure how this would go, as it seems that Sana's expertise in the field of hospitality and tourism (which she teaches at the university level in Hanoi, Vietnam) doesn't gel with the needs of the musicpreneur. But we found a level of heterogeneity with the two topics that I think you'll find works quite well :)

Got a question or comment for Sana or me? Join the discussion at the musicpreneur.com mobile app! Just type in musicpreneur.com/app to gain access!

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Jim Lambie