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The Quest for Community: Jason Heath’s Journey to the Mt. Rushmore of the Contrabass Niche

Published on: 16th August, 2020

Jason Heath of Contrabass Conversations and I got on a call the other day and recorded this podcast for you.

I don't want to oversell it, but this could very well be the most important information you hear this year.

Jason refers himself to a "community organizer" within the world of contrabass (upright bass) players around the world. He began his podcast purely as a passion project, and after seeing people were still interested in what he had published after a 5-year hiatus, he knew he was on to something.

So, in his words, he said, "Let's see what happens if I make this thing a business."

Let's just say the podcast has done well. It's highly sought after within his niche, and it has created many professional opportunities he would not have had if he stuck with the "safe" route of gigging and teaching.

Well, here in August 2020, nothing is safe as we've learned.

Jason is always a blast to talk to, and we had a blast recording and are happy to share it with you all!

Here's a little taste of what you'll hear in the show:

-How Contrabass Conversations came to be...5:45

-Painful lessons in the early days...10:30

-Turning a hobby into a business...17:30

-To feature or not to feature (yourself)...28:00

-A community begins to take shape...31:00

-"Every niche has its rock stars"...36:20

-Trying to monetize too hard...42:30

-How the community sustains itself during a pandemic...51:34

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